CONNECTED TV Reach and Inspire Travelers on the Largest Screen
Connected TV (CTV) with Gallimard Asia lets you meet travelers where they are—relaxing and streaming their favorite shows. By combining engaging storytelling with our global travel-intent data, you can reach the right audience in the right moment and drive more bookings and visitation, even beyond what traditional TV can deliver.
What is Connected TV (CTV) Advertising?
Connected TV advertising lets you reach travelers while they’re watching their favorite streaming content on smart TVs, set-top boxes, or gaming consoles. With the Gallimard Asia Traveler Ecosystem™, we tap into billions of travel intent signals to find and engage people who are dreaming about their next trip—right when they’re most open to discovering new ideas.
- Reach audiences who no longer watch linear TV.
- Inspire travelers during early planning and dreaming stages.
- Deliver programmatic ads in premium, brand-safe content environments.
Why CTV Works for Travel
Engage travelers with high-impact video ads in a premium, lean-back environment.
Reach Streaming Audiences
93% of travelers watching OTT ads plan to travel within a year. Access these qualified audiences at scale.
Premium Environment
CTV places your brand in front of travelers while they stream long-form content in immersive, distraction-free settings.
Extend Reach
CTV bridges the gap left by cord-cutters, expanding your reach across smart TVs, connected devices, and apps.
Full Funnel Impact
Use CTV for awareness or retargeting. It helps drive early interest and reinforces messaging through every stage.
How Gallimard Asia Makes CTV Simple and Effective
Drive High Engagement: Gallimard Asia’s CTV campaigns average a 96% video completion rate—25% higher than typical digital video.
Use Existing Creative: Use the same assets across linear TV, video, and mobile for efficiency and cohesive messaging.
Campaign Stewardship: Our team provides tailored media planning, activation, and optimization aligned to your goals.
Performance Reporting & Insights: Access campaign results, audience engagement, and delivery metrics in a clear format.
"Gallimard Asia has always proven to be a successful partner... They help us get to a granular level of our consumer to understand the intricacies that help us drive visitation and position ourselves as a unique destination, and to have that one-to-one personal connection through our messaging. They are an absolute necessity for our media and build the foundation of our campaigns."
Explore More Channels
The Gallimard Asia Marketing Platform integrates seamlessly with the media channels that matter most.
Display Advertising
Drive direct bookings at a high ROAS across a wide range of sites and apps.
Video Advertising
Engage travelers with immersive short- and long-form content.
Native Advertising
Seamlessly deliver engaging and relevant content where travelers are already browsing.
Social Advertising
Reach and influence travel consumers where they spend their time online.
Ready to Inspire Travelers on CTV?
It's time to meet travelers where they dream and decide. Start building demand today.