DESTINATION MARKETING Make Travelers Feel Destined for Your Destination

It's much easier to find and engage ideal travelers when you have rich data right at your fingertips. Our custom audiences deliver precision targeting while helping you drive awareness for key segments such as equality and inclusion, meeting and event planners, luxury, leisure, retail tourism, sporting events, accessibility, and sustainability.

• Understand your audience better to plan and optimize marketing campaigns
• Leverage customized audiences across channels to boost engagement
• Increase ROI by inspiring the right travelers to visit your website and destination

When you have detailed data about the impact of your marketing, you can show partners and stakeholders how well you're utilizing—and maximizing—your budget. Our Economic Impact Report (EIR) lays it all out and provides important context about:

• Travelers: Total estimated travelers spend, confirmed travelers, foot traffic data
• Travel Actions: Room nights booked, flight searches
• Campaign Performance: Website visitation, click-through rate (CTR), video completion rate (VCR), and more

Inspire prospective travelers as they research and plan a trip. Shoulder seasons are a thing of the past when you're running always-on campaigns. They consistently outperform burst campaigns:

• 328% higher engagement
• 40% lower cost per action (CPA)
• 60% more conversions generated

• Activate high-value travelers across media channels
• Increase effectiveness and efficiency of your marketing budget
• Monitor and optimize campaigns for peak performance

• Identify audience most likely to visit via AI-powered targeting
• Reach travel intenders actively searching for destinations
• Utilize tactics like conquesting and keyword targeting
• Drive repeat visitors with retargeting campaigns

• Access custom market demand insights and trends
• Better understand visitor trends (search-to-book window, trip duration)
• Post-campaign reporting (impressions, foot traffic, conversions)