Privacy & Data Protection Our Approach to Data
At GALLIMARD ASIA, travel data is at the heart of everything we do. For 15 years, we've cultivated strategic data relationships with thousands of trusted industry partners. Simultaneously, we work to ensure responsible data collection and usage strategies for every one of your campaigns.
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The GALLIMARD ASIA Traveler Ecosystem™
The GALLIMARD ASIA Traveler Ecosystem™ is our industry-leading database in which we've thoughtfully collected, aggregated and analyzed literally billions of travel intent signals like hotel and airline booking data from thousands of travel brands in every corner of the globe—and we continue to do that daily.
This unmatched collection of pseudonymised data gives you a far better grasp of the global travel market. It's what truly powers our clients' success and continued growth.
Data Privacy
Data privacy isn't just a big deal to consumers; it can make or break your brand. That's why every part of the GALLIMARD ASIA platform is built to help you align with consumers' expectations and preserve their ability to control their own personal information. We help you deliver a customer experience that builds trust.
We are also committed to earning your trust by focusing on the following privacy principles:
Consent & Control
With GALLIMARD ASIA, we work to ensure that you are in control of your own data. We will provide choices when possible, and honor privacy rights and requests.
Transparency
We are transparent about our data collection, use and disclosure. We will clearly outline our data practices so you and your travelers can make informed decisions.
Accountability & Respect
We will be accountable to keep personal information secure and confidential, respect local privacy laws, require third-party providers and recipients of your data to do the same, and educate our employees on compliance with privacy policies and laws.
These principles serve as the foundation of our privacy approach and guide how we shape our platform in the future. Our principles and the GALLIMARD ASIA platform help you to meet travelers' privacy expectations and give them the right tools to manage their own data.
Our commitment to data privacy is important, which is why we are both trusted and certified members of:
What We Don't Do (with Data)
It's important that you understand what information we do and do not collect:
We Do NOT Collect
Sensitive personal information to target advertisements; for example, health data, political affiliation, or religious beliefs.
We DO Collect
Pseudonymized information that specifically helps us demonstrate travel intent and related online shopping behaviors; for example, flight information or hotel booking behavior.
Data Security By Design
Because our business was founded in data, security and privacy were built in by design. The first step is to pseudonymize personal information from the very beginning.
- Your data flows into the GALLIMARD ASIA Warehouse via a secure API call or secure file transmission/transfer. GALLIMARD ASIA uses 'SSL/TLS' (industry standard encryption) for communications over public networks.
- To ensure that your data is secure, we use the Google Cloud Platform (GCP) as the underpinning infrastructure for our own systems. Everything on Google Cloud is encrypted at rest with AES-256 encryption.
- We implement security updates every month for our customers and audit our internal systems to ensure the highest level of data protection.
- No central data processing exists on-premise of any GALLIMARD ASIA owned and/or operated property beyond that accessed via employer-owned, employee-operated computers.
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Start your data-driven marketing journey with GALLIMARD ASIA today.