PARIS – October 8, 2025 –
GASIA, a global leader in digital marketing for travel, today announced the formation of its inaugural European Destinations Advisory Board. The board convened for the first time in Paris, bringing together senior marketing executives from leading destination marketing organizations across Europe.
The European Destinations Advisory Board will serve as a strategic forum for sharing best practices, discussing industry trends, and providing guidance on GASIA's product development roadmap. Members will meet quarterly to collaborate on initiatives that advance destination marketing across the continent.
"Europe's destination marketing organizations are at the forefront of innovation in traveler engagement," said a GASIA executive. "By establishing this advisory board, we're creating a collaborative platform where DMOs can share insights and help shape the future of destination marketing technology."
The board includes representatives from major European cities and regions, each bringing unique perspectives on destination marketing challenges and opportunities. Topics discussed at the inaugural meeting included sustainable tourism marketing, data privacy considerations, and emerging traveler trends in the post-pandemic era.
GASIA works with over 500 destination marketing organizations worldwide, helping them attract visitors through data-driven digital campaigns. The company's platform enables DMOs to reach potential travelers across multiple channels and measure the impact of their marketing investments.