Chart of Data Categories
This chart describes the categories of personal information we collect and how we use them.
Identifiers
Examples: Name, email address, IP address, device identifiers
Purpose: Account management, customer service, marketing, analytics
Retention: Duration of account plus 3 years
Commercial Information
Examples: Purchase history, products or services considered
Purpose: Order fulfillment, personalization, analytics
Retention: 7 years for financial records
Internet Activity
Examples: Browsing history, search history, interactions with our website
Purpose: Website optimization, personalization, analytics
Retention: 2 years
Geolocation Data
Examples: General location based on IP address
Purpose: Content localization, analytics, fraud prevention
Retention: 1 year
Inferences
Examples: Preferences, characteristics, behavior patterns
Purpose: Personalization, marketing
Retention: 2 years